Public Education

Public education is the essence of public relations. Public education work with ICCC involves creating a savvy strategy and a compelling story to help target audiences understand and connect with a brand. The strategy is then delivered in a planful way over time with tools, materials and on platforms that are most relevant to these audiences. The “public” can be consumers, business customers, the general public, opinion leaders, public policy influencers, or whoever you want to build a relationship with, inform or influence.

ICCC at Work

The Power of PR to Promote Preventive Healthcare

In the fast-changing healthcare landscape, public relations is an underutilized tool in educating patients about ways to strengthen their health and guard against developing chronic or rare diseases.

Words Have Power: Conquering Unconscious Bias

By learning and engaging with our colleagues, we can work to better identify what bias looks like and stop it in its tracks. In every organization, this requires awareness, understanding and leadership from the C-Suite and at all levels.

The Art of Making Announcements: All News is Not Created Equal

Every company wants to share its good news. But before you pull up your company press release template and media list, there are some important considerations to weigh.

NBR Features, Noodle.org

NBR segment introduces Noodle Education’s solutions to overwhelming education searches. Learn about the launch of the first life-long education search engine.

KEEN Hurricane Sandy Donation

NY1 captures distribution of donated KEEN utility boots to residents affected by Hurricane Sandy in Staten Island, NY. Additional KEEN contributions of shoes, socks and cash were made throughout the region.

DHL Brings Pizzas to the Troops

DHL brings thousands of pizzas and a taste of home to troops in Iraq and Afghanistan in time for the 4th of July, working with Pizzas for Patriots.

Recess is Back

Created and implemented a brand campaign for KEEN Footwear to establish its thought leadership and engage consumers with Recess is Back. To encourage 10 minutes of play every day for adults and families to become healthier and happier, stories ranged from heart health to parents taking recess, findings from a Survey on the State of Workplace Recess, and small business recess.

J.D. Power Research

Launched the only website with trusted J.D. Power Research (jdpower.com) content, including fresh and trusted information that could help consumers make smarter decisions across e-commerce, consumer, automotive, telecommunications and financial services sectors.

Nickelodeon's Big Help

Partnered with Nickelodeon’s Big Help to launch a youth volunteerism campaign featured on national television.

Wizard of Oz 50th Anniversary

For the Wizard of Oz 50th Anniversary, created a media event with MGM sending Dorothy, Scarecrow, Tin Man, Cowardly Lion and Toto back to Kansas in a “Just Say No” hot air balloon with a star-studded send-off.

Hanna-Barbera

Ivy co-executive produced ABC prime time special, Hanna-Barbera’s Flintstone Kids “Just Say No.”

Frito Lay Concert Tour and Promotion Featuring the Jets – Top 10 Recording Artists

Delivered national cause-related anti-drug promotion through concerts, in-store campaign and charity information on 50 million bags of Fritos.

Public Education Connects with Your Audience