Content Initiatives

In our connected world, you need to tell your brand’s story on an expanding variety of platforms. That requires a steady flow of content – relevant information that interests and engages your audiences every day – when and where they want to access it, in both expected and unexpected ways. ICCC creates strategies for educating, connecting with and engaging your target audiences.

ICCC creates messages and publishes materials adapted to each of your targeted communications channels. We work with your in-house PR and marketing team to identify big ideas and build out strategies with stories that will reverberate with both B2B and B2C audiences.

ICCC at Work

O'Dwyer's PR News, Today's Leadership Playbook: Humanize Communications

Join Ivy Cohen and Researchscape International's Tony Cheevers for a discussion on how the work and consumer environment has become more emotional and how this impacts communications strategies and messaging. The talk will include what leaders must do today – substance and style -- to be taken seriously and to engage employees, customers and all stakeholders to build on their organization's visions, missions and business plans.

Not the Same Story – AGAIN! by Ivy Cohen

Writing new thought leadership articles on widely covered issues can be challenging. But when done in a way that establishes your unique voice, it offers the opportunity to gain visibility and recognition among your target audience, peers, and stakeholders. In a landscape saturated with discussions about important issues like AI in the workplace, sustainability initiatives, and DEI there’s an opportunity to move beyond surface-level conversations and delve into viewpoints that challenge the status quo.

Use PR to Power Your Brand’s Health and Wellness Benefits

There are many companies, brands and products that offer health benefits but do not present themselves as health and wellness brands. They may be missing an opportunity! In an environment where many consumers are interested in health benefits throughout their lives, it’s time to figure out how to leverage your health value and establish your brand’s identity as a health or health-adjacent brand.

The Next Tech Wave led by Ivy Cohen at the P&G Global Alumni Conference in Miami

Panelists: Vince Hudson, VP of marketing strategy and operations at Samsung Electronics USA, Lisa Gevelber, VP of marketing at Google, Bracken Darrell, president and CEO of Logitech.

Publicis Healthcare presents the Lions Health opening session: Build An Inspired Organization Now

Ivy served as PR special counsel for Publicis Healthcare’s opening seminar at Cannes Lions Health. Nick Colucci (PHCG), Alexandra von Plato (PHCG/Digitas Health Life Brands) take the stage with keynote, Jim Stengel (former P&G CMO)

Professional Healthcare Education

Created and executed a year-round campaign to promote trends in nursing, creating high visibility for a prominent nursing education institution.

Cheer Fiesta Musical at Madison Square Garden

Produced concert targeting young adults and featuring renowned Hispanic performers, accompanied by an in-store proof-of-purchase promotion.

Content is Unique to Each Brand and Situation