CARCLUB.COM
After I launched CarClub.com in the 1990's, I had many highly qualified candidates, but chose Ivy to head corporate PR and Communications. I was right! She trimmed our big agency spend and produced major results with a reasonable budget. Ivy effectively positioned our company with consumers, investors and the media. She developed smart strategies to differentiate our company from our many competitors, generated substantial positive media coverage with “A” list wire services, print, broadcast and online press, and navigated complex communications issues with internal and external audiences.
I recommend Ivy and her firm to any organization looking to launch, reposition or re-energize an established brand. She brings strategic thinking, creative, collaboration, energy, perseverance, and resourcefulness.
Michael D. London
CEO, MemoryHub, Inc.
Former Founder and CEO, CarClub.com
DHL EXPRESS
"Ivy Cohen is a consummate communications professional with a wide breadth of experience, a deep well of creativity, and superior professionalism dedicated to delivering real results. In more than four years of our professional relationship, Ivy has consistently exceeded expectations. She is among the very best communications practitioners I have encountered and I recommend her enthusiastically."
- Jonathan Baker
Senior Director, Public Relations and Communications
PROCTER AND GAMBLE
"Ivy was the driving force behind many P&G company-wide Hispanic targeted promotions, recruiting and engaging brands across category for integrated marketing programs nationwide. I have found her to be an extremely effective marketer, understanding how to segment and develop messages and strategies that are relevant to target segments of all types. She is the first professional I consider turning to for Hispanic and general market public relations and promotions. Ivy is providing on-going support to our company as we plan to expand our product line."
- Carlos Alcantara
Former Director of Hispanic Marketing, P&G
Vice President for Latin America, Clorox
President and CEO, The Chalaco Corporation
MOL (Mitsui O.S.K. Lines)
"Ivy Cohen has been a valued adviser for MOL (America) Inc.'s global branding and crisis communications strategies. She has provided our leadership team with timely advice on issues management, produced a strategy manual with state-of-the-art practices and tools, and trained our executives."
- John Gurrad
Vice President for Business Planning & E-Commerce
BAY AREA WORLD TRADE CENTER
“Ivy Cohen was instrumental in shaping our organization from its inception and guided us to its position as the leading international trade organization in northern California. She fostered relationships with community and foreign leaders as leader of trade missions to Mexico, China and Japan. After 9/11, we tapped Ivy's expertise to advise the North American Association of World Trade Centers on how to position that prominent organization in the aftermath of tragedy.”
- Jose Duenas
President and CEO
SELFCARE
“Ivy was a tremendous asset to SelfCare's management team. She was an important contributor to our offline and
online business and marketing strategy, and her creativity and leadership moved company-wide projects swiftly with great results. Ivy was particularly effective at building the company's relationships and reputation with industry analysts and the media.”
- Andrea Alfano
Senior Vice President, Hoffman/Lewis
Former Vice President of Marketing, SelfCare
“JUST SAY NO” INTERNATIONAL
“[Ivy was] the strength behind this organization and responsible for its creation, survival and current success.”
- Herman Rush
CEO, Rush Associates, Producer of Television and Video Programs
Former CEO, Columbia Pictures Television Group
FRITZ COMPANIES
“During Ivy's tenure at Fritz Companies, she was instrumental in creating the preeminent integrated logistics brand within the third party logistics industry. During this rebranding effort, Fritz Companies became the industry leader in its ability to effectively present itself to the international trade community, as well as being recognized for the clear message and measurable value that it brought to its customers.”
- Stephen Robinson
Director, Supply Chain Solutions, CEVA Logistics
Former Senior Director, Intergrated Logistics, Fritz Companies
LAWRENCE BERKELEY NATIONAL LAB
“We have been thrilled with the help and advice that Ivy Cohen has given us in re-engineering our communications efforts. Her advice on best practices and assessment of our communications tools helped optimize the Berkeley Lab effort and better focus our communications to external and internal audiences.”
- Reid Edwards
Head of Public Affairs, Berkeley Lab |
