Fritz Institute
Directed global marketing strategy for Humanitarian Logistics Software Directed public relations program for Fritz Institute’s fact-finding mission to southern Africa, promoting corporate involvement in disaster relief operations based on findings
Conducted ongoing public relations efforts with business, technology, and news media in India and Europe
Developed and implemented strategy to increase media coverage of the unique needs and realities of African humanitarian crises and the organizations in-country that provide aid to the millions in need

Fritz Companies
Developed public relations and advertising strategies for Asia, Europe, Latin America and North America
Developed and implemented worldwide strategies for media relations, advertising, branding and publications
Established relationships with U.S. and global trade and business press resulting in mission-based coverage and guest editorials
Conducted positioning research and brand image development
Created a brand transition program for acquired international offices
Strengthened branding through producing the quarterly client magazine and collateral materials, and by enhancing web site and intranet content

Tradami Logistics
Developed corporate brand identity and messaging for spin-off from Fortune 1000 company
Advised on sales strategy and produced sales materials: case studies, presentations, brochures, and product profiles

Bay Area World Trade Center
Lead founding branding strategy for northern California export development program

“Just Say No” International
Negotiated strategic alliances and affiliate relationships with organizations in 12 countries on five continents

International Trade and Foreign Investment Commission, City of Oakland
As Commission Chair, provided leadership to creation of the Regional Trade Development Alliance to market the Bay Area globally for export development, tourism and foreign investment
Lead development of City's first strategic plan promoting international trade and foreign investment
Lead regional trade delegations to China, Mexico and Japan