The Only Web Site with Trusted J.D. Power Research (jdpower.com)
Strategic news angles providing consumers with fresh and trusted information that could help them make smarter decisions generated interest from e-commerce, consumer, automotive, telecommunications and financial services reporters

Fritz Delegation Behind the Scenes in Southern Africa (fritzinstitute.org)
Produced an online journal with first-hand observations of aid delivery to those suffering from AIDS and starvation

What’s Your Car Personality? (jdpower.com/auto)
Introduced a vehicle configurator and pricing tools in one-on-ones with e-commerce, automotive and consumer reporters resulted in placements with major magazines

Get the Largest-Ever Gas Discount (carclub.com)
This guerilla gas station and radio promotion for discounted gas at the pump brought vehicle lines around San Francisco Bay Area neighborhoods and local television and print publicity

The Only Place to Register for a Breast Cancer Treatment License Plate (carclub.com)
California wire services and dailies were quick to announce the first place and only web site where car owners could purchase a license plate sharing its proceeds with breast cancer treatment clinics

SelfCare’s Health & Wellness Hour (selfcare.com)
This reporter web site tour and spa treatment event in New York City resulted in national women’s, health and life style magazine coverage

Click with a Conscience (selfcare.com)
Leveraging health professional and volunteer networks of partners: Children’s Organ Donor Association, National Breast Cancer Coalition, National Coalition Against Domestic Violence, generated donations distributed to their preferred charity based on selfcare.com’s Holiday revenue

Watch Your Waist at Thanksgiving (selfcare.com)
Meteorologists sported branded gel headbands while advising their viewers on weight watching tips