Career Advisor
Created year ‘round media campaign to establish Kaplan University’s director of career resources as a leading national expert in career development and one of the nation’s largest online universities as a leader in preparing adults to achieve their career and personal goals
Secured media placements on national and local television, radio, print, as well as with dozens of blogs aimed at job seekers, career builders, and moms looking to prepare to return to work

Wizard of Oz 50th Anniversary
Initiated media event with MGM sending Dorothy, Scarecrow, Tin Man, Cowardly Lion and Toto back to Kansas in the "Just Say No" hot air balloon with a star-studded send-off

Introducing Alexandra’s Collection Belgian Chocolate
Introduced premium personal consumption chocolate to northern California media and consumers

Hanna-Barbera, Flintstone Kids “Just Say No”
Co-executive produced ABC prime time special

From Bodegas to the Skies
Produced a national Hispanic market targeted festival promotion program, creating spectacles, games, and family promotions to attract Hispanic consumer support for Procter and Gamble’s multiple participating brands At Calle Ocho in Miami, held fireworks and parade events sponsored by Tide, a disco hosted by Bold, and produced corporate tents with games and samples. In major cities in California and Mexico, brand characters joined in the festivities for Cinco de Mayo and Mexican Independence Day, along with family games, sampling and giveaways

Nickelodeon Big Help
Partnered to launch youth volunteerism campaign

Pizza 4 Patriots
Promoted DHL’s donated transportation of Chicago pizzas to U.S. troops in Iraq for the 4th of July Secured interviews and footage of troops enjoying pizza on CNN, FOX, NBC, ABC, CBS and in many dallies, trades and radio interviews nationwide

Military Education
Kaplan University, with 58,000 online students, sought to establish its leadership serving enlisted military personnel and veterans with its undergraduate and graduate degree programs. On the heels of fee reductions for Kaplan’s military students, created an Opinion Editorial and letter to the editor program timed with Veteran’s Day to honor military service and promote educational needs and opportunities. Leveraged a faculty member who was a retired general to byline OpEd which ran in the McClatchy Tribune publications, and helped KU faculty place letters to the editor in target home market newspapers including Atlanta, Houston, New York.