Shipping Giants are Crisis Ready
Conducted crisis communications assessments, developed strategies and trained executive teams in implementation for multi-national shipping and container companies

DHL’s New US Marketing Organization
Advised on US marketing strategies for expanding DHL’s US footprint through partner marketing and local marketing plans and initiatives

Placed bylined articles, feature stories and expert commentary with most of the top transportation and logistics press, including Logistics Management, Inbound Logistics, Outsourced Logistics, DC Velocity, Journal of Commerce, American Shipper, Forbes.com/Logistics, Global Logistics & Supply Chain Management, World Trade, Traffic World, Air Cargo World

Survey Findings Benefit Customers and Generate Strategic Publicity
Directed market research of international journalists and humanitarian relief media relations professionals to identify drivers of news coverage, opportunities for strengthening the media’s focus on this sector, and understand the humanitarian community’s skills and resources to effectively secure coverage of global disasters and humanitarian crises Findings generated interest and stories from reporters worldwide and resulted in the study’s posting on websites of major organizations and universities

DHL’s Customer Success Program
Advised on the creation of a joint publicity program to demonstrate DHL’s brand attributes through strong customer relationships. Partner to develop strategies, training materials, website for involving field sales and national accounts. Established relationships with customers and developed public relations strategy and materials

Holiday Shipping Tips
Created campaign to position DHL Express as the Holiday “shipping tips” expert and provider and successfully placed segments with company spokespeople and at DHL facilities with major market television in 15 top US cities, often in front of USPS, UPS and FedEx

Refreshed External and Internal Communications for National Science Institution
To address Lawrence Berkeley National Laboratories’ reengineering edict, directed its market research and advised on refining its external and internal communications strategy, conducted customized communications reengineering strategy seminar

Developed Brand Identity for Tradami Logistics to Establish its Unique Market Position
Positioning and creative lead to the production of marketing communications package with website
Proposed strategy for target industries, trained staff and designed materials

World Trade Centers Association Brand Post 9/11
Presented strategy for post 9/11 positioning and branding for the World Trade Centers Association and its licensees worldwide to North American leadership

Launched World Economic Forum’s Disaster Response Network
Directed media relations campaign to establish a network of top global engineering and transportation companies to increase coordination and resources to help expedite relief and rescue during in aftermath of major disasters around the globe

Branded Fritz Institute to Strengthen Humanitarian Relief Infrastructures
Directed the marketing and public relations program to establish Fritz Institute as the leading organization for public-private sector collaboration in the humanitarian sector
Created the corporate identity and directed the marketing roll out
Produced and launched www.fritzinstitute.org
Directed public relations and global roll-out campaign for Humanitarian Logistics Software

Introducing Investigen’s GMO Testing
Advised on company and product positioning and designed brochures introducing new bio-technology to the food industry