Ivy Cohen Corporate Communications, Inc. advises executives on strategy and executes programs for brand building, public relations and strategic communications. ICCC helps companies build their reputations and differentiate themselves in a competitive market. Our approach is to provide a candid assessment of your branding strategy, recommend effective programs based on your business goals and deliver successful results. While experienced with a variety of industries, ICCC has a significant practice in the areas of international trade, consumer products, health & wellness, and technology.

Brand Building
• Create or refresh a brand identity
• Develop or enhance brand positioning
• Create brand personality strategy and tools
• Design brand identity package: logo, color palette, photo library, PowerPoint template, stationary
• Advise on strategy to engage Brand Ambassadors: employees, contractors, partners

Public Relations
• Public relations strategies for local, national and international outreach
• Media relations campaigns for established and new businesses and products
• Media launches with events and programs to educate and engage reporters
• Key contact programs targeting media influencers
• Crisis communications strategy, management and training
• Spokesperson coaching for interviews and speeches
• Positioning and public relations strategies for Asia, Europe, Latin America, and North America

Strategic Communications: External and Internal
• External audience campaigns: create strategies to communicate with customers, promotion partners or others
• Communications programs targeted for your audience that may include newsletters, electronic communications, webinars, presentations, social media, executive speeches or other approaches
• Ethnic marketing programs (African American, Asian, Hispanic, other)
• Marketing communications and sales collateral materials
• Internal audience campaigns: create strategies to communicate with and engage employees, contractors or other key stakeholders
• Intranet or password protected websites to communicate with employees, contractors, members, promotion partners or another defined community
• Website creation, enhancement or maintenance
• Quantitative and qualitative market research