Dear Colleagues:

The countdown is underway for Super Bowl XLVIII to come to New York and New Jersey! Even if you aren't one of the big sponsors, it's not too late to celebrate the first cold weather Super Bowl!

In the articles that follow, you'll learn how your company, employees, clients and family can participate in the festivities leading up to the Big Game. You can support the NY/NJ Super Bowl Host Committee's regional economic objectives or engage in charitable, community and entertainment activities.

I hope to see you throughout the celebration.


In This Issue
Go on Offense: Your Company Can Become Involved
Business Connect Challenge for Super Bowl Tickets
Host Committee Activity through Game Time
Volunteer or Give Back

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Go on Offense: Your Company Can Become Involved

The first Super Bowl to be played outdoors in a cold climate is almost upon us. On February 2nd, MetLife Stadium in East Rutherford, NJ hosts the 48th Super Bowl with 82,000 ticket holders at the main event.

If you haven't signed on as a sponsor, nor purchased a ticket, there are still ways for your company to join in the excitement. If you are based in or near New York/New Jersey over the next weeks, you can:

  • Link your brand to the Super Bowl
  • Participate in NY/NJ Super Bowl Host Committee community activities leading up to the big day
  • Entertain clients
  • Reward and engage employees

Super Bowl Boulevard
For the millions of fans - local and more than one million visitors - New York and New Jersey have planned many events surrounding the Super Bowl. A highlight in New York City will be Super Bowl Boulevard from January 29th to February 1st on Broadway from West 34th to West 47th streets. This pregame extravaganza, presented by the National Football League, invites local fans and visitors through the heart of Times Square for an interactive, football-themed experience between 12 noon and 10 pm daily.

For more information about Super Bowl Boulevard activities and happenings visit:

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Business Connect Challenge for Super Bowl Tickets

With over 500 Business Connect participants (small businesses registered and involved with the Super Bowl), the NY/NJ Super Bowl Host Committee has issued a challenge to all companies that do business in New York or New Jersey:

  • Your company is invited make an economic impact in the NY/NJ region by purchasing goods or services with the Business Connect participants from November 15, 2013 to January 17, 2014
  • The grand prize? A chance for you to score a pair of Super Bowl XLVIII tickets!
  • All sweepstakes entries must be received online by January 17, 2014 or via mail by January 23, 2014.

For every $500 you spend, you have another chance to win a pair of Super Bowl XLVIII tickets. Example: Spend $2,200 with any Business Connect participant and receive four (4) chances to win. Spend at least $500 with a Business Connect participant from the Resource Guide.

You can search for Products and Services such as catering, printing, event planning and more, as well as complete entry details, see official rules available here.

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Host Committee Activity through Game Time

The NY/NJ Super Bowl Host Committee has worked with the NFL to field exciting activities to celebrate the big event. We've listed many upcoming charitable, entertainment, business and Super Bowl-specific opportunities that your company, employees, clients - ah, heck! you and your family - are welcome to join. You can find a complete calendar of these activities at, where you will find the details for any fees or requirements for participation.

JAN 14: SUPER COMMUNITY BLOOD DRIVE - Donate blood at the Super Community Blood Drive and help save lives! Sun National Bank Center, New Jersey

JAN 25: Madden NFL Football: 25 Years and Running Exhibition! Museum of the Moving Image, New York

JAN 28: Super Bowl XLVIII MEDIA DAY takes place at The Prudential Center in Newark hosted by the NFL

An exhibit showing every fan's love of sport. For well over one hundred years sports have reflected the trials and triumphs of the American experience and helped shape our national character. Yogi Berra Museum & Learning Center, New Jersey 12:00 PM - 5:00 PM

JAN 29: BUSINESS CONNECT LEADERSHIP FORUM GALA, Presented by: NY/NJ Super Bowl Host Committee

JAN 30: LEGENDS FOR CHARITY DINNER - A dinner to present The Pat Summerall Award to the 2014 Recipient - Michael Strahan. All Proceeds to benefit: St. Jude Children's Research Hospital. Grand Hyatt - New York, New York 5:00 PM - 8:00 PM

JAN 31: 2014 SUPER BOWL GOSPEL CELEBRATION - In its Fifteenth year, this Celebration is the first and only gospel event sanctioned by the NFL for Super Bowl Weekend. The concert series features Grammy Award-winning, multi-platinum selling gospel and contemporary Christian and mainstream artists, marquee NFL players and the NFL PLAYERS Choir. Theater at Madison Square Garden, New York

JAN 31: 19TH ANNUAL KICKOFF TO REBUILD is an annual NFL sanctioned event hosted by Rebuilding Together mobilizing hundreds of volunteers, past and present NFL members and players, community leaders, well-known national celebrities, and local and national sponsors to complete renovations on homes in Bergen County, NJ. Bergen County, New Jersey 8:00 AM - 1:00 PM

FEB 01: NFL HONORS - Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. Radio City Music Hall, New York 7:00 PM, Presented by: National Football League

FEB 01: TASTE OF THE NFL - The NFL's "Party With a Purpose" features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit for more information or to purchase tickets. Brooklyn Cruise Terminal Pier 12, New York, Presented by: National Football League

FEB 01: NFL CELEBRITY BOWLING CLASSIC - Amateur bowlers of all skills will be teamed with NFL players, members of the Pro Football Hall of Fame and America's Wounded Warriors Project in a 3-6-9-handicap tournament. Chelsea Piers - Pier 60, New York 10:00 AM

FEB 01 - FEB 02: HOPE'S SUPER COMMUNITY BLAST - Two days of celebration to welcome the world's biggest sporting event to NJ, highlighted by a Saturday Night Kickoff Party. Inn at Millrace Pond

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Volunteer or Give Back

Volunteering is a great way to be a part of the "world's biggest huddle"! This is the first time the Super Bowl has been held in this region and all of us who live and work here want to show New York and New Jersey in the best light. Volunteers will help make the visitors feel welcome. Volunteers will greet visitors at airports, trains and hotels, as well as perform other crucial roles in the area. This is a great way to involve employees or teams of NY/NJ-based customers and business partners.

Volunteer Roles Include:

  • Assist visitors as they make their way around New York and New Jersey
  • Provide visitors with information about the Super Bowl and related activities
  • Act as hospitality guides for visitors at events

Visit for details on volunteer requirements and how to signup individuals or contact if you would like to sign up a group of 50 or more as part of a corporate employee program.

The NY/NJ Snowflake Youth Foundation was established by the Host Committee to transform after-school facilities for youth in New Jersey and the New York metro area. The non-profit is focused on assisting these locations that provide school-age boys and girls with safe and supervised recreational, educational, and character-building activities. These facilities, such as local chapters of Boys and Girls Clubs of America (BGCA), empower youth and will help them become responsible, productive, healthy, and caring members of our incredibly generous Super Bowl community at large.

In January 2014 Jersey City Fashion Week will present Football Fashion Week with its Give to Live project donating part of the proceeds to recreational and sporting programs that help children in the area and around the State, including the NY/NJ Snowflake Youth Foundation.

The "Join the Huddle" mobile tour created for the NY/NJ Super Bowl has been bringing a unique game day experience of Super Bowl XLVIII to local communities across New York and New Jersey with plenty of football fun for the whole family! The tour includes a replica locker room with Giants, Jets and Super Bowl memorabilia, a broadcast booth and a Vince Lombardi Trophy Room. Stations outside the shuttle offer interactive activities ranging from basic football drills, a simulated practice field with speed and agility tests, and a mini-field goal post for participants to practice their kicking skills.

Huddle Tour sites have already included Wayne Hills High School, Liberty Science Center and Rutgers University.

  • Jan. 8 the Tour visits Secaucus Junction, New Jersey 12:00 PM - 4:00 PM
  • Jan. 20 the Tour celebrates Martin Luther King Day in Harlem. Look for the time and logistics online.
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On February 2nd at MetLife Stadium, it's a Super Bowl of historic firsts. The first outdoor, cold-weather Super Bowl. The first to take place in the region. The first to be hosted by two states. The first to be jointly hosted by two teams. There is NO tailgating party at the Super Bowl.

Places to Watch the Super Bowl, if you don't have tickets to MetLife Stadium:

Hot spots for viewing from 2013:

For those interested in hosting or organizing a group of employees, clients, family or friends, and not sure where to go, you may want to visit The 50 Yard Lounge, a dining and entertainment venue located at One Penn Plaza just open January 29 thru February 2nd or try a pop-up steakhouse Forty Ate that will operate out of a lounge at the Renaissance New York Times Square Hotel just for the week of Super Bowl XLVIIII.

For game day only, check out this foodie football spectacular being held at Institute for Culinary Education (ICE) in Manhattan:


Sunday, February 2, 4:30-11pm

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